Mobile Driving the Next Big Power Play in Local Deals
Executives from Foursquare, Loopt, Shopkick and Yelp speak of advances
at upcoming Deals 3D conference.
CHANTILLY, Va. (July 8, 2011) - Executives from leading mobile solutions
providers Foursquare, Loopt, Shopkick and Yelp
will talk about how the daily deal and group
buying segment will move into its next phase
during BIA/Kelsey’s
July 18-19 conference, Deals
3D: The New Local Value Chain. BIA/Kelsey,
adviser to companies in the local media market,
has been actively tracking the accelerated penetration of mobile in
the daily deal ecosystem and will report on how mobile advertising
is taking new forms, including more “instant” deals
to consumers.
“We’ve known for some time that daily deals and group
buying are evolving rapidly, and now this year we’ve seen mobile
push this even further,” said Mike Boland, senior analyst and
program director of BIA/Kelsey’s Mobile Local Media practice. “In
this ‘Act II’ of deals, people should understand how mobile
will drive all new models for deal sourcing, distribution and economics.
The mobile segment at Deals 3D will be entirely devoted to this subject.”
Many of the major news
announcements in the past month have focused on mobile
deals. When Deals 3D convenes July 18-19, executives from these mobile companies
will be featured speakers on the mobile panel Deals
Act Two: Mobile & Social.
In the session “Heavy Hitter Interviews,” Tristan Walker, director,
business development, Foursquare; Evan Tana, vice president of product management,
Shopkick; and Eric Singley, consumer product lead, Yelp, will discuss how the
group buying-centric phase is giving way to a broader set of mobile and instant
deals. In the session “Cutting-Edge Demos,” Brian Knapp, vice president
of business operations, chief administrative officer, Loopt; Alistair Goodman,
CEO, Placecast; Dan Visnick, vice president, marketing, The Dealmap; and Sunil
Vemuri, chief product officer, reQall, will explain what mobile deal products
look like and examine tactical subjects such as deal sourcing, distribution,
product development and user interfaces.
“We’re not exaggerating when we assert that mobile will be a profound
game changer for deals — for merchants and consumers alike,” said
Jed Williams, program director of BIA/Kelsey’s Social Local Media practice. “For
businesses, mobile can deliver a dynamic customer marketing solution. And for
consumers, mobile creates synergy among social connections, location awareness
and purchase intent, resulting in a more compelling deals experience.”
About Deals 3D
Deals 3D: The New Local Value Chain is BIA/Kelsey’s new conference focused
on the rapidly developing daily deals and group buying segment of local media.
Deals 3D will look beyond the hype and examine the future of the deals ecosystem.
Sponsors include Analog Analytics, AT&T Interactive, The Dealmap MasterCard,
Nimble Commerce and Tippr. Media partners include ConferenceGuru.com, Street
Fight, TopSEOs.com and Visibility Magazine. For more information about Deals
3D, including the complete agenda, list of speakers and companies attending,
visit www.biakelsey.com/Deals3D.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.biakelsey.com,
on the company’s Local
Media Watch blog and on Twitter at http://twitter.com/BIAKelsey.
