BIA/Kelsey’s DMS ’11: The Summit for Small-Business Advertising
Solutions to Focus on Modern SMB Marketing
Speakers include senior execs from Facebook, Yellowbook, Infogroup,
Golden Pages, Local Matters, MerchantCircle and Telmetrics
CHANTILLY, Va. (July 27, 2011) - Small and medium-sized businesses
around the world use an increasingly complex
mix of traditional and digital marketing tools and technologies. BIA/Kelsey’s
most recent Local Commerce Monitor study showed a major jump in the
average number of different media used by SMBs for local advertising
and promotion — from
3.1 in 2009 to 4.6 in 2010 — driven in large part by digital
media. Within this context, BIA/Kelsey will
gather the SMB marketing solutions community Sept. 20-22 in Denver
for Directional Media Strategies 2011 (DMS ’11: The Summit for
Small-Business Advertising Solutions).
“For today’s small businesses, marketing has gone beyond
simply making the phone ring,” said DMS ’11 Conference
Chairman Charles Laughlin, senior vice president and program director,
BIA/Kelsey. “SMB marketers now require a complex mix of products
and services to drive leads, measure performance, manage customer relationships
and engage customers.”
The DMS ’11 program features more than 50 senior executives
from across the small-business marketing solutions marketplace. Among
the speakers headlining the event are Rita Fabi, head of market solutions,
global customer marketing and communications, Facebook; Joe Walsh,
president and CEO, Yellowbook; Clare Hart, CEO, Infogroup; Tom Higley,
CEO, Local Matters; Nir Lempert, CEO, Golden Pages; Ben Smith, founder,
MerchantCircle; and Bill Dinan, president, Telmetrics.
DMS ’11 will bring together innovators and thought leaders to examine
the components of modern SMB marketing and analyze where the biggest opportunities
are for players in the local-social-mobile ecosystem. The agenda features three
SuperForums, BIA/Kelsey’s fast-paced, self-contained mega sessions, each
focused on a single topic: Performance Media, The Social-Driven SMB, and Customer
Acquisition and Retention. Additional session highlights include:
- Mobile Ad Networks: The Stakes for SMBs
- SMBs and Self-Serve: Ready for
Prime Time?
- SMB Perspectives on Daily Deals
- Location-Based Services: SMB
Initiatives
- Local Display: Coming to an SMB Near You
- Demos: Local iPad
Apps — The Next Phase
DMS ’11 will be of critical importance to companies involved in directory
publishing, local search, coupons, group buying, newspapers, location-based
services and social media. On Aug. 4, BIA/Kelsey will host a free conference
preview webinar titled, “The Hot Digital Advertising and Social Trends
for Small-Business Advertisers.” For more information and webinar registration,
go to: https://www1.gotomeeting.com/register/535703200.
Conference sponsors include 3L System Group, Acxiom, Amdocs, Infogroup, Infycosm,
Local Matters, Localeze, Location3 Media, MerchEngines and Telmetrics. Association
partners include the Association of Directory Publishers and the Local Search
Association. Media partners include ConferenceGuru.com, Search Marketing Standard
Magazine, Street Fight, TopSEOs and Visibility Magazine. For more information
about DMS ’11, including the complete agenda, list of speakers and companies
attending, visit www.biakelsey.com/DMS2011.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.biakelsey.com,
on the company’s Local
Media Watch blog and on Twitter at http://twitter.com/BIAKelsey.
