Local Transactions’ ‘Final Mile’ Is the Focus of
BIA/Kelsey’s Interactive Local Media West, Dec. 12-14, in San
Francisco
ILM West features 50-plus local digital leaders, including new Clear
Channel CEO Bob Pittman, along with Deseret Digital Media’s Clark
Gilbert, ReachLocal’s Zorik Gordon, eBay’s Larry Illg,
Digital First’s John Paton, Dex One’s David Sharman and
All Things Digital’s Kara Swisher
CHANTILLY, Va. (Oct. 4, 2011) - A new wave of commerce-centric solutions — which
encompass location-based services, geotargeting, deals, online coupons,
customer engagement and retention solutions — is enabling local
advertisers to realize the long-standing promise of local interactive
media to promote and grow their businesses. BIA/Kelsey will spotlight
this trend — from tools to transactions for “final mile” commerce — at
its upcoming conference, Interactive Local Media West (ILM
West: Closing the Local Loop), which takes place Dec. 12-14, in San Francisco.
“Local search ad revenues hit an all-time high last year — one
indicator of how entrenched local advertisers and consumers have become
in interactive local media,” said Matt Booth, senior vice president
and program director of BIA/Kelsey’s Interactive Local Media
practice. “BIA/Kelsey has been at the forefront of analyzing
digital efforts in local, and the hundreds of millions of dollars that
have been invested by search engines, newspapers, directories, broadcasters,
broadband, coupon and deals companies, social media companies, and
others. Our ILM conferences have become essential events for companies
participating in the continued advancement of this space.”
ILM 2010 was the largest ever in the 80-plus conferences produced
by BIA/Kelsey, and the company expects attendance at ILM West to rival
last year’s event.
The conference program will feature more than 50 speakers from across the
local digital landscape. The opening keynote address will be delivered by Bob
Pittman, cofounder of MTV and former president of AOL Time Warner, who was
recently named CEO of Clear Channel Communications.
Other early speaker confirmations include Clark Gilbert, president and CEO,
Deseret Digital Media; Zorik Gordon, president and CEO, ReachLocal; Larry Illg,
general manager, eBay Global Classifieds; John Paton, CEO, Digital First Media;
David Sharman, senior VP and chief strategy officer, Dex One; and Kara Swisher,
co-editorial director, The Wall Street Journal’s All Things Digital.
The two-and-a-half-day agenda features 18 sessions, including two fast-paced
self-contained SuperForums on “Deals and the Local Promotional Ecosystem,” and “SoLoMo,” focused
on the social local mobile media opportunity. Additional session highlights
include:
The 2011 Investment Climate for Interactive Local Media
Reinventing
Local Media
Focus on Local Verticals: The Hot Spots
The New Local Social
Video/TV
Targeting Local Consumers
The BIA/Kelsey Local Sales Summit
Local Search 2011-2012: Getting to Transactions
The New Wave of Local
Lead Generation
ILM West Preview Webinar
BIA/Kelsey will offer a preview of the ILM West conference during a free webinar
on Wednesday, Nov. 2, titled, “Closing the Local Loop: What’s Important
in Local (and Why).” In this webinar, BIA/Kelsey analysts will present
their views of the local landscape, highlighting BIA/Kelsey data, updating
the scenarios for success and providing a scorecard handicapping some of the
cutting-edge players participating at ILM West. Visit https://www1.gotomeeting.com/register/740252392 for more information and to register to attend.
About ILM West
ILM attracts a global audience of executive level decision makers from across
the local media landscape, including companies engaged in local search, deals
and group buying services providers, location-based services, local social
media, traditional local media, classifieds and vertical media, advertising
and marketing agencies, local digital media suppliers and sector-focused investors
and financial analysts.
ILM West sponsors include 3L System Group, Acxiom, Analog Analytics, Infogroup,
Infycosm, Kenshoo Local, Local.com, Localeze, Location3 Media, MerchEngines,
Microsoft, Moon Valley Software, No Problem and xAd. Conference mobile partners
are goMobi and WillowTree Apps. The conference association partner is the Association
of Directory Publishers. Media partners include ConferenceGuru.com, NetNewsCheck,
Radio-Info.com, Search Marketing Standard Magazine, Street Fight, Topseos,
TVNewsCheck and Visibility Magazine. For more information about ILM West, including
the complete agenda, list of speakers and companies attending, visit http://www.biakelsey.com/ILMWest2011.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
BIA/Kelsey publicly available information (including, but not limited to, press releases, blog posts, company Web site content, presentations, and excerpts from advisories and reports) may be cited, provided BIA/Kelsey is properly identified as the source (Source: BIA/Kelsey). If you are uncertain about a particular use, please contact us for approval. Provide the full citation and context for your request via e-mail to Eileen Pacheco at eileen@tango-group.com
Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
