Ad Categories

Media Ad View: Detailed Category Report provides the following general and detailed categories for Ad spending. They include all of the major advertisers in local media and correspond to SIC and NAICS codes.

General Category	Detailed Category
Automotive	Automobile Dealers & Automotive Manufacturers
	Other Motor Vehicle Dealers
	Automotive Parts and Accessories Stores
	Tire Dealers
	Gasoline Stations & Automotive Repair

Education	Business Schools and Computer and Management Training
	Technical and Trade Schools
	Other Schools and Instruction
	Educational Support Services

Financial/Insurance	Commercial banking
	Savings institutions
	Credit unions, federally chartered
	Securities brokerage
	Portfolio management
	Investment advice
	Direct life insurance carriers
	Direct health and medical insurance carriers
	Auto Insurance
	Direct property and casualty insurance carriers
	Insurance agencies and brokerages

General Services	Legal Services
	Accounting, Tax Preparation, Bookkeeping, and Payroll Services
	Architectural, Engineering, and Related Services
	Specialized Design Services
	Computer Systems Design and Related Services
	Management, Scientific, and Technical Consulting Services
	Scientific Research and Development Services
	Advertising, Public Relations, and Related Services
	Other Professional, Scientific, and Technical Services
	Temporary Help Services
	Janitorial Services
	Landscaping Services

Health Care	Offices of Physicians
	Offices of Dentists
	Offices of Chiropractors
	Offices of Optometrists
	Hospitals
	Nursing and Residential Care Facilities
	Veterinary Services
	Pharmacies and Drug Stores & Drug Advertising

Leisure/Recreation	Traveler Accommodation: Hotels-Motels
	Airline Transportation
	RV (Recreational Vehicle) Parks and Recreational Camps
	Performing Arts Companies
	Spectator Sports
	Museums, Historical Sites, and Similar Institutions
	Amusement Parks and Arcades
	Gambling Industries
	Other Amusement and Recreation Industries
	Motion Picture and Video Exhibition

Media	Newspaper Publishers
	Periodical Publishers
	Radio Stations
	Television Broadcasting
	Cable and Other Subscription Programming

Restaurants	Full-Service Restaurants
	Quick Service Restaurants/Fast Foods
	Special Food Services
	Bars
	Supermarkets and Other Grocery (except Convenience) Stores
	Convenience Stores
	Beer and Wine, and Liquor Stores

Retail	Furniture Stores
	Home Furnishings Stores
	Floor Covering Stores
	Other Home Furnishings Stores
	Household Appliance Stores
	Radio, Television, and Other Electronics Stores
	Computer and Software Stores
	Home Centers
	Paint and Wallpaper Stores
	Hardware Stores
	Lawn and Garden Equipment and Supplies Stores
	Men's Clothing Stores
	Women's Clothing Stores
	Children's and Infants' Clothing Stores
	Family Clothing Stores
	Clothing Accessories Stores
	Other Clothing Stores
	Shoe Stores
	Jewelry, Luggage, and Leather Goods Stores
	Sporting Goods Stores
	Hobby, Toy, and Game Stores
	Book Stores
	Department Stores (except Discount Department Stores)
	Discount Department Stores
	Warehouse Clubs and Supercenters
	All Other General Merchandise Stores
	Office Supplies and Stationery Stores
	Gift, Novelty, and Souvenir Stores

Technology	Wired Telecommunications Carriers
	Wireless Telecommunications Carriers (except Satellite)
	Other Telecommunications

Contact BIA/Kelsey
Sales \|	(800) 331-5086 (703) 818-2425 sales@biakelsey.com