Uses and Benefits

Media Ad View helps you make informed business decisions on a market-by-market basis. Whether you are looking to protect your leadership position in a given market, planning to roll out a multiplatform offering, or do/confirm your budgeting for 2012 - with Media Ad View you can develop a strategy specific to your local advertising landscape in your key markets. This report will be your primary sales and budgeting advantage.

Sales and Budgeting Advantage The information in Media Ad View: Detailed Category Reports can be used both strategically and tactically for business success: Zero in on the revenue drivers in your particular market Track growth opportunities in the interactive space this year and for the next five years. Accurately generate budgets based on where local ad dollars are shifting. Prepare effective media plans for different types of Ad prospects. Determine the potential budgets of prospects to prepare a “winnable” sales strategy. Print reports for use as effective, professional sales collateral that can help advertisers determine a good Ad buy. Train sales teams as multi-platform Ad consultants.

Smart Media Execs Rely on Media Ad View

“The data in Media Ad View Reports greatly reduces the amount of time our sales managers have to devote to finding and verifying sources while mapping out our local media marketplace. As our attention shifts from a focus on television and radio to include all of our market’s potential spending, the information directs our concentration and therefore yields better results for our shareholders.”
— Randa Minkarah SVP, Business Development, Fisher Communications

“The BIA/Kelsey Media Ad View data has proven very helpful in our current planning strategy. We've come to rely on it repeatedly during our planning process and I'd highly recommend it to any media property evaluating local advertising spending patterns and projections.”
— Joshua Descant Director of Marketing and Electronic, SunShine Pages

©2011 BIA/Kelsey.

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WEBINAR Tracking Competition, Online Dollars, Share Shifts, for Local Advertising Revenue in Every Market Join BIA/Kelsey as we preview our 2012 local market advertising revenue reports and forecast, Media Ad View, and review our recent published findings on where local ad dollars are flowing. Date: Wednesday, May 23 Time: 2 p.m. Eastern, 11 a.m. Pacific Click to register for this event.

 

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