Media Ad View BIA/Kelsey

Report Description

Our clients have been very specific about the information they want – they asked us to deliver detailed local market information across media and Ad categories so they could see exactly what is happening in their local market.

Media Ad View: Detailed Category Report delivers this information. Covering 12 media, 12 ad categories and more than 93 subcategories, Media Ad View: Detailed Category Reports present a thorough picture of local advertising spending on a market-by-market basis providing 2010 through 2015 estimates.

This information helps businesses make informed sales and business planning decisions based on their particular market situation. With this information, media businesses can convert opportunities and prospects to sales and revenue dollars.

Report Contents

MAV ReportThe Media Ad View: Detailed Category Report is comprised of two components:

  • A General Category Report
  • Interactive Excel™ file to drill into detailed Ad subcategories

A General Category Report provides a 12 by 12 ad grid that displays Ad spend by 12 local media categories and includes a comprehensive profile on each ad category.

While many market reports combine national and local advertising numbers, Media Ad View: General Category Reports present a specifically local view of each media market. This laser focus on local allows managers to zero in on the revenue drivers in their particular market.

12 Media Categories

  • Mobile
  • ERPM (E-mail, Reputation and Presence Management
  • Online Advertising
  • Radio
  • Newspaper
  • Television
  • Cable TV
  • Internet Yellow Pages
  • Print Yellow Pages
  • Magazines
  • Out-Of-Home
  • Direct Mail

12 Advertising Categories (More details)

  • Automobile (5 subcategories)
  • Education (4 subcategories)
  • Financial/Insurance (11 subcategories)
  • General Services (12 subcategories)
  • Government/Political/Religion
  • Health Care (8 subcategories)
  • Leisure/Recreation (10 subcategories)
  • Media (5 subcategories)
  • Real Estate
  • Restaurants (7 subcategories)
  • Retail (28 subcategories)
  • Technology(3 subcategories)

Markets in a General Category Report are organized by the 362 Core Based Statistical Areas (CBSAs) or by TV markets. Each General Category Report contains:

  • Select subcategoriesAd revenue estimates for all media across advertising categories
  • Percentage of total ad spending by media and by advertising category
  • Ad spending and revenue changes for 12 media categories (2010-2015)
  • Total market advertising revenues by media
  • Media revenue shares index: relative to national revenue shares
  • Annual revenue changes by media (2010-2015)
  • Local market total ad spend
  • Map depicting the local market
  • Individual comprehensive profiles on each of the 12 ad categories. This information gives sales managers colorful pie chart visuals to share with local advertisers.

From this report, clients can examine what is going on within a particular Ad category by drilling down into one of 93 subcategories (e.g., automotive, retail, restaurants, health, and leisure/recreation, etc.) Clients choose the subcategory they want to explore in an Interactive Excel file. This action generates a five-plus page report with the following data charts:

  • Ad spending share by media for the current year and for each year five years out.
  • Estimated Annual Advertising Revenues
  • Share of Total Annual Advertising Revenues by Media
  • Annual Growth in Advertising Revenues by Media

Easy to use, it is simple and efficient to sort a large amount of information within Media Ad View: Detailed Category Reports. By simply identifying a subcategory of interest, a series of pie charts and tables are generated to examine that category in a local market. The specific detailed categories include all of the major advertisers in local media and correspond to SIC and NAICS codes. Click now to see list of general and detailed categories.

Generated using the most rigorous methodology in the industry and our in-depth knowledge gained from over 27 years of estimating and forecasting local advertising, Media Ad View reports are the most reliable and credible ad reports available in the media industry.

Additional Media Ad View Reports

In addition to the Media Ad View: Detailed Category Report described above, BIA/Kelsey delivers three different forms of Media Ad View Reports, each offering different levels of information for understanding where the money is in local media markets.

  • Media Ad View: Scan Reports (A snapshot of media share for each of the 12 different media now and 5 years from now. No ad categories or subcategories.)
  • Media Ad View: General Category Reports (A 12 by 12 ad grid displaying ad spend by category for twelve local media categories. No subcategories.)
  • Media Ad View: Detailed Category Reports (A drill down into the 93 subcategories across the 12 general Ad categories for all local media. Report contains all data from General Category and Scan Report.)

No matter which report you choose, you won’t have to guess to see what will work in your market - with Media Ad View, your decisions will be based on sound research and analysis.





Contact BIA/Kelsey
Sales  |  (800) 331-5086
(703) 818-2425
sales@biakelsey.com