MAV Reports

This microsite describes the Media Ad View: Detailed Category Report, BIA/Kelsey’s most comprehensive ad report.

To support a full range of business needs, there are three different Media Ad View Reports, each offering different levels of information for understanding where the money is in local media markets.

• Media Ad View: Scan Reports (A snapshot of media share for each of the 12 different media now and 5 years from now. No ad categories or subcategories.)
• Media Ad View: General Category Reports (A 12 by 12 ad grid displaying ad spend by category for twelve local media categories. No subcategories.)
• Media Ad View: Detailed Category Reports (A drill down into the 93 subcategories across the 12 general Ad categories for all local media. Report contains all data from General Category and Scan Report.)

We invite you to download a sample Detailed Category and General Category Report to view the comprehensive level of information available.

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WEBINAR Tracking Competition, Online Dollars, Share Shifts, for Local Advertising Revenue in Every Market Join BIA/Kelsey as we preview our 2012 local market advertising revenue reports and forecast, Media Ad View, and review our recent published findings on where local ad dollars are flowing. Date: Wednesday, May 23 Time: 2 p.m. Eastern, 11 a.m. Pacific Click to register for this event.

 

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