Track HD Radio and Digital Television

Stay Up-to-Date with Changes in the Radio and Television Industry

MEDIA Access Pro™ (MAPro) provides comprehensive digital information updated daily:

• Digital station information (historical analog information)

• Detailed view of digital radio information and Arbitron’s Portable People Meter™ (PPM). Click for details

• Analog coverage area with population estimates
• Digital contour coverage area with population estimates
• Multicast Programming Detail
• Format and slogan
• On air date (iBiquity data)
• Total number of digital stations on air (iBiquity data)

When users are browsing a particular digital-only station, MAPro lists the digital information right at the top of the “Contacts and Station” tab (example shown below). For historical analysis purposes, MAPro has retained all analog station information, which can be readily viewed by a simple customized search and even exported. For stations that still operate an analog facility (e.g., some Class A and LPTV stations), both the analog and digital station information will be displayed.

The sophisticated mapping program within MAPro displays a station’s digital and historical analog contours together or separately. Users can turn certain categories (i.e., digital, CP, License, Analog) on and off to accommodate custom searches.

MEDIA Access Pro makes it easier for you to find those HD Radio programming opportunities within your market of interest.

MAPro includes ratings information by Arbitron of the total audience for simulcast stations. The actual stations whose listening levels are combined are now noted.

TO OBTAIN A FREE TRIAL OF MEDIA ACCESS PRO™, CALL BIA AT 1-800-331-5086 OR EMAIL INFO@BIA.COM.