Events

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    ILM East

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    Local Search Association Conference

  • Upcoming Webinars

    Hear Ted Leonsis Share His Take on the Interactive Local Media Revolution
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  • On-Demand Webinars

    Looking Ahead to a Year of Transition and Transformation for Local Media
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    The State of Global Yellow Pages – BIA/Kelsey's GYP Forecast (2011-2015)
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    Where's the Money in Local Media? Before You Plan and Budget, Track the Shifting Ad Dollars
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    Closing the Local Loop: What's Important In Local (and Why)
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    Examining the Local Cross-Platform Video Ecosystem 
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BIA/Kelsey advises companies in the local media space through Advisory Services, research, consulting and valuation services, and world-class industry conferences. See what we are focused on now:

Advisory Services

Media Ad View Ad Reports

Media Ad View Ad Reports

In our 2010 U.S. Local Media Annual Forecast, BIA/Kelsey reported that 55 percent of all ad spending is with local media.

BIA/Kelsey Media Ad View reports tracks shifting local ad dollars and allows companies to know where their competitors are going. The reports provide a detailed picture of advertising trends in a local market - offering vital market intelligence and a valuable competitive advantage in the current share shift environment.

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Local Media Index

Get a daily read on the valuation of the local media landscape over an 18-month period. Our local media indices are based on metrics of public companies that operate in the local media segments we cover - radio, broadcast TV, cable, Yellow Pages, local online, online advertising and search, outdoor, consumer magazines and newspapers.

Each week we publish individual indices for each segment as well as our signature Local Media Index, a roll-up of all segments.

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Forecasts

Get the big picture on "local." BIA/Kelsey defines local media as ad spending by small and medium-sized businesses and national or regional advertisers making local buys. Twice annually, we issue an in-depth revenue forecast of the markets we analyze. Our latest forecasts:

BIA/Kelsey Reports Radio Industry Revenues Rose 5.4% to $14.1 Billion in 2010, Driven by Political Season and More Activity by National Advertisers

BIA/Kelsey Forecasts U.S. Local Digital Ad Revenues to Nearly Double to $42.5B by 2015 from $21.7B in 2010

View Research & Forecasts Information >


Digital Partners and Capital Strategies

BIA/Kelsey offers partnerships with two financial companies focused on companies in the local media space.

BIA Digital Partners
BIA Digital Partners provides cost-effective junior capital to growing middle market companies in the media and entertainment, telecommunications, education, information services and business services sectors.

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BIA Capital Strategies, LLC
BIA Capital Strategies, LLC is a specialized, research-oriented investment bank serving the media and communications industries.

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