Event Calendar

BIA/Kelsey hosts conferences that bring together top executives to network and discuss topics of critical importance to their respective industries. They also provide exceptional networking and business development opportunities. We hope you will join us at an upcoming event.

Directional Media Strategies 2010
Sept. 14-16, 2010
InterContinental Dallas

Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. Small businesses have the best marketing tools ever at their disposal, while consumers have multiple online, offline and mobile resources for their “considered purchases.” Still, the $27 billion global Yellow Pages industry remains by far the best single resource for connecting buyers and sellers. What are the Yellow Pages industry’s best strategies to pursue new opportunities? We’ll find out at the beautiful InterContinental Hotel in Dallas Sept. 14-16, where Yellow Pages authority Charles Laughlin leads a BIA/Kelsey team and more than 50 top-level executives participating in DMS ’10. Learn More.

2010 NAB Radio Show
Sept. 29 - Oct. 1, 2010
Grand Hyatt Washington, Washington, D.C.

Visit with us at Booth 39 and attend our info session, Innovation in the Local Radio Business: Leveraging the Power of Cross-Platform Advertising, Thursday, September 30th at 9:00 am - 10:15 am. This session will discuss how stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business. During the session, we’ll expand on the following topics:

• BIA/Kelsey’s Local Radio Forecast
• Ad revenue drivers
• Servicing Hyperlocal SMBs
• Sales Training and Deployment
• Leveraging Mobile

DECEMBER 2010