Still on a Roll: Dollars adding up for Hispanic TV/radio
Monday, March 6, 2006

Hispanic Television and Radio Revenues Grow 80% over Last Five Years

The recent announcement that Univision is up for sale and the long list of potential acquirers is yet another indication of the attractiveness of Hispanic broadcasting assets.

From television stations to radio stations to newspapers to cable networks to record companies to online sites, Hispanic media continues to grow at strong rates in response to the nations fast-growing Hispanic audience. Even in the face of competition from new and existing sources, media targeting Hispanics are making strong gains in the advertising marketplace.

The most striking evidence of that growth is the further entry into this marketplace by large broadcast groups. Clear Channel, Infinity and NextMedia are changing the formats of some of their existing stations, and others are acquiring properties.

What does all this mean for Univision and what type of growth can the market expect going forward?

Mark Fratrik, VP BIAfn, was invited by Broadcasting and Cable to prepare a special report on this topic. In his report, he discusses:

• Revenue growth for Hispanic TV and Radio over the last five years.
• The affect of this growth on local markets.
• The number of radio stations changing their primary format to Hispanic-oriented programming.
• The type of company most likely to make a play for Univision.

We invite you to click below to read the complete article: