Upcoming Webinars
As part of our ongoing efforts to provide
industry-leading research and thought-leadership, BIA/Kelsey Webinars delve into the issues impacting companies
in the media, technology, telecommunications, and finance industries. For
your convenience, our Webinars are available
on-demand (click here to view a list of
our on-demand events).
If you have any questions about our webinars, please email us at:
webinars@bia.com
Quick List (Click on title for detailed descriptions, dates and times):
2010 Webinars
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Yellow Pages, Local Search and the Path to New Digital Revenues
Join us as we analyze the drivers of the digital
shift
Date: Wednesday, Aug. 11, 2010
Time: 2 p.m.
Eastern / 11 a.m. Pacific
Cost: No
Charge
Click to register
BIA/Kelsey has
been at the forefront of studying, analyzing and mandating
change in the Yellow Pages industry. On Wednesday, Aug. 11, we
will host a webinar about these industry changes. BIA/Kelsey’s Charles Laughlin, senior vice president and program director, The Kelsey Report® will lead the presentation and discussion which will:
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Review the
fundamental challenges facing the global Yellow Pages
industry, including shifting from an annual
subscription-based model to a flexible, performance-based
paradigm; transforming a tradition-bound sales organization
into a new media-savvy consultative body; and reengineering
the organization into one that is leaner, faster and more
adaptable to change.
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Provide
an analysis of what the drivers of the digital shift will be —
including the growing use of social media and smartphones by
consumers and small-business advertisers alike. How will
these trends translate into new advertising products?
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Discuss the
new drivers of the Yellow Pages business, with a focus on
the building blocks of a diversified operation — mobile
Yellow Pages; social media; search engine marketing;
leads-based selling; e-mail, presence and reputation
management; and more.
The webinar also will provide a preview of the upcoming
Directional Media Strategies
2010 conference
in
Dallas, Texas, Sept. 14-16. DMS ’10 is the definitive executive
conference for and about the global Yellow Pages industry.
Webinar attendees who have not yet registered for DMS ’10 will receive a $200 discount on their conference registration –
sign up online for DMS ’10 with promo code DMS10WEBINAR
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